About Us | Cleaning Done Differently
A values-driven company delivering exceptional cleaning for New York’s most demanding spaces.
SparkleNYC was built on a simple idea: cleaning can — and should — be done differently.
We exist to deliver a 5-star experience through exceptional cleaning services, while creating meaningful, dignified work for the people behind it.
From high-end residential homes to construction projects and production environments, we bring precision, professionalism, and care to every space we touch.
How It Started
SparkleNYC was founded out of a real gap in the industry.
Behind many cleaning services are hardworking people who are often underpaid, undervalued, and overlooked.
We saw an opportunity to build something better — a company that delivers exceptional results while treating its team with the respect and stability they deserve.
What started as a small initiative quickly grew into a trusted partner for homeowners, designers, builders, and production teams across New York.
Our Mission
At Sparkle, we believe that true excellence is built on respect — not only for our clients, but for the people behind the service.
Our mission is to create a more thoughtful and sustainable model within an industry that has often been inconsistent and, at times, unfair to its workers. We are committed to providing stable, dignified, and reliable opportunities for the women we work with — ensuring fair conditions, consistent income, and a sense of pride in what they do.
We see our team as professionals whose work deserves recognition, support, and long-term stability. By fostering an environment built on trust, respect, and care, we aim to transform what is often seen as a transactional service into something more meaningful and human.
For our clients, this means a higher standard of service — one that is not only exceptional in quality, but grounded in integrity. For our team, it means being part of something sustainable, where their work is valued and their contribution truly matters.
This is the foundation of Sparkle: a model where everyone is treated with dignity, and where excellence naturally follows.
The Sparkle Way
Excellence starts from within.
What truly sets Sparkle apart is how we value our people.
We provide fair, dignified wages and treat every team member with genuine respect — recognizing them as individuals with lives, goals, and stories of their own.
This commitment shapes everything we do.
Our quality, our standards, and our service are a direct reflection of a team that feels supported, valued, and proud of their work.
At Sparkle, excellence grows from the inside out.
Our Founder
Julie Arora builds businesses that solve real problems.
With over a decade inside high-end residential construction in New York, she developed a deep understanding of how complex homes are built, finished, and ultimately experienced. Across projects, one issue came up consistently: the final step – cleaning – was often treated as an afterthought, despite being critical to how a space is delivered.
At the same time, the people doing the work were undervalued – underpaid, inconsistently trained, and unsupported.
SparkleNYC was built to change that.
The company brings structure, training, and accountability to an industry that typically operates without it – while creating stable, well-paid roles for the people doing the work.
Today, SparkleNYC works across a range of high-end residential projects, supporting contractors, designers, and homeowners who expect their spaces to be handled properly – from delicate post-construction cleaning to ongoing household care.
The standard is simple: do the work well, treat people properly, and deliver a result that holds up in the environments where expectations are highest.
Our Core Values
Take Initiative
We anticipate needs before they arise. When something requires attention, we take ownership—resolving it seamlessly or elevating it—always with exceptional results in mind.
Be Accountable
We hold ourselves to the highest standards. With integrity and reliability, we take full responsibility for our actions and the quality we deliver.
Clear Communication
We communicate with intention and clarity. Our approach is thoughtful, calm, and transparent—ensuring every interaction feels effortless and understood.
Always Be Learning
We are committed to continuous refinement. Through curiosity, discipline, and openness to feedback, we constantly elevate our craft.
Care
We care deeply—about our work, our team, and our clients. Every detail is handled with respect, discretion, and genuine consideration.
Always Do a Little Extra
We believe true service lives in the details. By going beyond expectations, we create thoughtful touches that elevate every experience.